Thursday, January 13, 2011

2011 air conditioning commercial air conditioning market volatility will be optimistic about

 2010 from the successful ending, the joy of all electronics manufacturers jumping, according to refrigeration Express reporter, in the first ten months of last year, accounting for the air conditioning market in the United States, Geli as the representative of the domestic brand market share of over 88%.

good compared to the situation in 2010, the industry is not optimistic about the development of air conditioner market in 2011. Refrigeration Express correspondent in the National Information Center Resource Development, Marketing Department that, due to cold year 2010, how climate change will be unsure, and contrast adjustment of lagging real estate market in early 2010 on the air conditioning markets, whether there will be relevant in 2011 policies to support the expansion of consumption is also not known. Therefore, experts predict that the cold year 2011 will maintain a growth trend, but the growth rate may be higher than the 2010 slow down some. There is also the industry believe that the current market context, the macroeconomic environment for the air conditioning industry has brought a certain pressure. Direction of monetary and fiscal policy tightening will make the decline in consumer expectations, but also led to rising costs of air-conditioning industry. He rose this fall, will inevitably lead to market volatility. Refrigeration Express reporter learned from relevant parties, as 2011 is the 'second five' plan the first year. Current state of the 'home appliances' given generous financial assistance, businesses and residents are the beneficiaries, but also an objective to promote the consumption of residents and factory production desires. However, access to 'second five', the decline in the amount of subsidies and the strengthening of management systems is bound to make under the relevant enterprises in the short-term imbalance of inertia, which will also play a significant impact on the market.

However, air conditioner market in 2011 is still one of the important Aspect, some brands of air conditioning companies are still optimistic about the air conditioner market in 2011, said the development, recently, the reporter related Gree Leader was informed that by 2010 China's market capacity commercial air about 400 million years to the great demand for commercial air conditioning market, the Government's infrastructure, new commercial / high-end residential market is the potential commercial air conditioning. The relevant person in charge of the United States, also said at the policy level, home appliances, trade-in policy will continue to stimulate the market in rural and urban demand, driving the second purchase, replacement; at the enterprise level, the current U.S. domestic air conditioner market has become , Gree and other major brand leader in the new pattern in recent years, enterprises have to maintain the stable development, and there is further substantial sales increase on the scale of the space; in the market level, China's urban air conditioner market has entered a second purchase , replacement of the peak of the steady development of urban real estate market, newly installed air-conditioning will stimulate consumption, the rural market will be driven home appliances Explosive Growth.

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