Sunday, December 26, 2010

Independent repairer should buy a horse or horses

 Independent repairer should buy a horse or horses, according to media
recent rebellion, following the JAC announced its own after a high-class cars Pinnacle, a AO-level exposure of small cars in front of people. The high end cut from automotive market their own brands, not ranking a car on the market, almost snatched another low-end automotive products in the limelight, why not? more bizarre is that this small car is alleged to have DYK . Kia suspected pirated products, the Pegasus, if so, how to deal with the JAC will be sensitive and difficult issue?
starting point of self-reflection line
any desire to enter the field of cars will have their own package of business models production plan as starting point and build its own brand JAC same. However, in its follow-up models, A, B middle and low grade products is clearly occupy an important position. If a natural thing from high to low we do not doubt the appearance of AO-level small car, but not so much this is in accordance with their own plans JAC act, as it is to do more to be prepared for insurance purposes.
JAC rush to push a small car, eager to spread to the outside world or their own small car plans (many times we have to suspect that the true source of spy photos, is not intentional manufacturers), for two reasons: first, a high starting point to build their own brands appear to say since since voices of doubt have been successful or not be verified, JAC is also in doubt; followed by the advent of the response Pinnacle did not achieve the desired effect, although not officially listed, but the public seems not to see the full confidence of JAC.
starting point to build their own brands, from luxury cars into the market, it is difficult to be recognized. From another perspective, can not shake off the low end is the only way to own brand, is the industry's default mode. Even now not to pursue the middle and low products, and may be engaged. because the repairer in the absence of brand experience also is a lack of even the case, take the low end can really play the role of nurturing and contrast the market, but also more appropriate way.
be sure, Pinnacle released, JAC heart to is still hanging on, and if there is a small car can be entrusted to the future out of mind to JAC more comfortable. early push small cars, even if it is the use of public policy for Pinnacle's growth of the formal market momentum, the event can also be frustrated when Pinnacle played the role of rescue field.
engage independent popular mark, especially those who rely on imitation products also received by the market. This strange phenomenon leads to more independent research and development companies to give up their own brands, and even their lives at risk, and make a lot of things to violation of intellectual property. For the latter, there own brand seems to have found a solution, that is, the methods rely on models to buy access to technology resources and intellectual property rights. In this way time-tested, including direct purchase from the international automotive business, or buy from overseas R & D institutions, from the whole cars to some of the core technology found everywhere in the country.
there are many companies, especially joint-venture company background, is trying to buy sophisticated models from the joint venture partner approach to build their own independent brand products . Such examples are too numerous to mention. Jianghuai of that section if the AO-level models do exactly the same with the Maxima, the JAC may be used buy the way, because before it had had with the modern cooperation has further deepened the people speculation.
we need to look at Ҫһ��Ϊ�� to increase the chances of success, reduce risk; the other hand, when the take-ism as a habit, not conducive to the training R & D capabilities, is not conducive to China's automobile in the world based. Jianghuai ; to build their own models, The general lack of.
more serious problem is that people bought the horse mostly abandoned the weak horse, even if temporarily rely on low prices to sell, but not long-term profitability, but it will also lose our his horse's ability and timing. Also, we are being bought small cars out of the middle and low, as senior high-tech car, it is difficult to buy. So I believe that buying from foreign mature and old models can reduce the risk, easy to obtain market acceptance, but this result is sad that China will never be the world's leading automotive, and can only be a stooge for the poor.
JAC Ma, strategy, which means it probably will not make money or profit is extremely thin, JAC will not let go of the production. So, JAC's hope should be placed in subsequent models, and must lay a small car to the market position of JAC .
in the AO-class car market, has gathered models, almost all domestic and foreign brands have a model or several of the level, very difficult to break into. Experience tells us that own brands in the small displacement mini cars to do from scratch, and can be successful, but to single-handedly attacking a higher level of the market is particularly difficult. aside both their own brands, JAC vehicles with foreign brand is a more sensible choice, JAC, after all, still young in the car field, opportunities are still many, entirely possible to achieve in later models a more complete independent research and development. So, just from the market point of view, I optimistic about this car is the Popularization of JAC a safe start and a new beginning. (driver)
author Sohu exclusive license article published without permission, shall not be reproduced 

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