I bought shares of Huiyuan Juice, with the recent Coca-Cola to buy, earned nearly 80% four months. But I will not thank the Coca-Cola, but thanks Lao Zhu. Here are two in my online search to the data, which I bought one of the reasons Huiyuan:
in mind, and Zhu Xinli, Huiyuan Juice Group he founded
2008-04-16 Source: China CEO Network
talking about I am afraid not many people. Over the years, its market share, sales revenue has been ranked first in the industry, but said its founder, head, much less clearly known. This has always been poor with his unassuming, low-key the character of the relevant act.
Zhu Xinli, Huiyuan Group, Beijing party secretary, chairman and president.
familiar people know that he assess the situation and thinking ahead. as early as thirteen years ago, quit her the envy of so many people iron rice bowl Yiyuan County, Shandong Province Economic Commission, mmm, deputy director of the post, to create China's own national fruit juice business, which is thirteen years of dry, creating a well-known brand, led the development of an industry.
have worked with him things people know, he and innovative, never satisfied. Huiyuan original debt, unknown. thirteen years of hard work, and now can be described as superior strength, the famous, but he has never met before, seemed like forever not satisfied, do bigger and more powerful, creating a century-old brand is his greatest aspiration.
know him know that he has always been indifferent to fame and fortune, bad publicity. how many medals he won in the end, medals and honorary titles , no one has seriously cleaned up. To interview he is not an easy task. really made him feel significant is that since 2002 has won the private entrepreneurs, to get this recognition is.
seen his people have a sense of his dress, habits too general, just do not see that he is a wealthy boss, only to hear him talk about Huiyuan , talking about the Unlike the boss does not matter, as long as my character Modiu!
miracle mm from the , approached the Huiyuan staff, approached Zhu Xinli, it was this miracle, and no mystery, like all natural.
Zhu Xinli, Yimeng mountain out of a guy. the experience of rural life made him aware that made a worry, and many dead trees that once again forced back to their very low incomes that production of corn. Zhu Xinli, restless, and his people spent the day sitting in the office, not as solid as a ; of the fruit really do something.
1992 years, is the county Zhu Xinli, deputy director of the Economic Commission, but his official position was not to lay the envy of others, decided to resign from the sea founded the words, China is no shortage of government officials, lack of entrepreneurs. is an opportunity, responsibility, market pushes him off to sea. from the start that day, he put the Huiyuan shop and go as a sacred cause, non-stop, only fight day and night, never give up, wavered, never pause, a break.
from Shandong to Beijing, from Beijing to the country, from domestic to foreign, Huiyuan 100% annual growth rate to increase, he is the cause devoted all efforts.
1993, the first batch of fruit juice concentrate produced when a person carrying Zhu Xinli Shandong alone to Germany to participate in Food Expo pancake. He can not afford a translator, ask the children to study abroad obligation to help ; eat Western food too expensive, and rely on own dry food to eat. a man juggle, he just rely on quality products and all of his good faith, what actually took back the millions of dollars in orders, in the hill town to create a Myth.
begun to taste the win results, he was simply a style all their own .1994 September, he led more than 20 people came to camp, Shunyi District, Beijing. He knew, Beijing is personnel, information, transportation, markets are relatively developed areas . All things are difficult, to do something big business would start with the hard to start!
20 more individuals of a team, both production workers, but also a marketing staff, at the production, delivery day, do not tell which is the president, which is the general staff.
Zhu Xinli, the cause of love to the degree of obsession, is a typical workaholic. headquarters in Beijing, he once went so far as the glass door from the office floor pierced by. glass broken, Fortunately, the people all right. in the plant, seeking only to walk during the day and talk about work colleagues, believe it actually fell into more than one meter deep in the sewers, because the hearts of too many things installed.
people want to be famous, people are afraid known. starting business, no one pay attention to you. Huiyuan popularity increased, many people find it .1997, the Huiyuan began to build factories around the country. come to cooperate with more people seeking to invest up. face thrown around the attractive conditions and commitments, Zhu Xinli unusual calm. His eyes are not now, and in the long term; not only in the enterprise itself, but, and the but in this business out of a kind of dry.
He has consistently advocated a performance-oriented corporate culture, the staff here, something to look forward. enterprises do not benefit can not be based on the community, the staff can not get benefits based on the enterprise. Zhu Xinli initiated a performance-oriented employment mechanism. not afraid of you want to post, you are not afraid of high prices, not afraid of you special bonus set of Venus Award, Special Award for marketing, so that monthly prizes, everything prizes. A year later, winning the most gold director, employee, up to several hundred thousand dollars each. With the corporate strength continues to increase, Zhu Xinli, president of the annual work plan for the staff to be committed to the number of practical things to do. The standard of catering, bathroom, clinic, staff apartments, a variety of activity centers, supporting service facilities. the wages of workers every year increase, per capita annual salary over two million. Huiyuan much staff around the country have come back each time exclaiming: A few days gone, there are new changes in the.
Zhu Xinli, strict management is a name, sometimes serious was very afraid. but he never grudges with people, giving account. He said: The driver is not seriously crushed an apple, his anger: do not know the treasure back to the fruit growers hard, people do not deserve a Huiyuan. Thus, an eye-catching warning signs stands in the shop door: a fruit and a fine crushed 50 or more! when he saw some people could not finish the drink fruit juice drained, he distressed: the right to convene staff counting down count, the output of the juice boxes to go through many procedures, the number of links? not love their products, but also expect job he loved, love companies do?
is this strictly, you go to any corner of Huiyuan not see a cigarette, do not see a trace of Tanji; It is this strict Many young people took a leadership position. A director serving in the field, said: thought that far away from the president, being criticized less, some of the heart can easily. can be some time off, can not hear criticism of president and guidance, the hearts are empty without a bottom.
style of large enterprises, small business style is his consistent position. it is generally difficult to imagine: a huge company, every piece of paper is used with a positive negative; meeting Who's cell phone rings when the conscious self would be fine to go outside Zhanzhao Ting; dining tables juice drink which could not finish, which positions the table top can be disciplined.
strict teachers produce outstanding students. Huiyuan who have been to say: the quality of people did not Huiyuan general.
in Huiyuan, also has back. have a manager a few years to have experienced want to learn to shop and go to some big business president, may end or not. back can still be reused. It is this sea of mind as the great achievements of the Huiyuan business.
away and come back another employee said : Although wages than on the outside here, but I did not feel the lack of affection, lack of communication, I felt something was separated by layer.
love sometimes is this: when you feel with its value, only after that it lost precious.
character mm engraved in mind the responsibility of party members
Zhu Xinli a Party standing of the entrepreneur with three decades. Status of the change, more wealth, but hidden deep in the heart of labor people of color, the true qualities of the Communists has not changed. including company leadership, including many people ask: Huiyuan done so much, so well, even if no longer pursue the development of colleagues also made a while, but what is so desperately map?
map to map a for the country, for society influence the lives of more than really do something for the farmers, all this could have been party to, and Huiyuan has always been of the state, we can not forget their rich, the ah! < br> 1992 the company was established, Zhu Xinli, has actively advocated the establishment of the party committees in enterprises, trade unions, which private enterprises are rare. For some people that are pro forma, the limelight of the debate, he said: We are the leadership of the CPC socialist countries, many people now ideology landslide, just to enjoy, making progress, this is very dangerous, we built the party, trade unions, is to ensure that enterprises in the party's principles and policies, national laws and regulations within the normal operation of the healthy development.
him personally, set an example with their own actions One is a leading flag, a light should illuminate a large area where we go, we must bring warmth to the staff.
Zhu Xinli, the creed is: first person, after work; would be a man to do good. < br> He has three employees who will always advocated not to forget: one parent, the second is the teacher, the three friends. years of shopping expeditions, no more time to his filial piety to the elderly, which left a life-long regret. He should educate and encourage their employees to honor the elderly. Those who go home to the old birthday, old man, accompanied by a doctor's staff, leave all the green light. turn of the century that Chinese New Year, the company took out nearly one million parents, relatives sent to each employee 500 yuan in cash. He asked the staff to go back to visit the elderly at holidays have to be a little money and goods, not the company can advance.
Zhu Xinli, that a company not honor their parents, to teachers who do not repay, but also cause he loves you expect?
Zhu Xinli, president of that they are often generous. an employee suffering from sudden stroke, the company fully rescue, look out 9 million to pay the cost of treatment. Several years have passed, and now also as usual for he had a salary; a new arrival only 3 companies Female employees are suffering from months of hospital treatment of cancer back home, he appointed trade union made a special trip to bring the cash drove 5,000 miles to visit, so that all personnel with the ward he was deeply moved hh
interested in public welfare, always trying for the community more than contribute to the higher. He took out about 20 million round of 20 Yimengshan university dream of children from poor families; he do the business professional and technical schools, students are directly assigned to the factory after graduation internship employment; him since 2001 allocate special funds in the once studied to establish Shandong Economic Management Institute scholarship award each year the top 30 good students with good academic performance; resident of a village people draft difficulties, he sent 20 million to go and help with drilling wells, and staff pledge: No media coverage, will not give people trouble, allowed the money for its intended purpose; his visits back to the old areas of Jiangxi Xiushui, more than 200 million set aside in special funds to establish a high standard that In 1998 Hope primary schools in the southern flood front, the 50th anniversary of National Day military parade field, the company surrounding towns and villages, all people left Huiyuan condolences, visit, and dedication on the scene. So far, support for various social activities Huiyuan money or equivalent to more than 5000 million.
talk about life is the most fundamental integrity. Internally, he does not allow violations of overdue wages and employee benefits to happen. who is owed wages, who violated the interests of employees, who asked for the Whose money penalty.
reflect on the staff, he certainly asked relevant departments to get to the bottom. his most despised is the kind of sycophant, abuse of authority, superiors and subordinates, playing tricks people. Huiyuan people are lucky , they do not have to host a party, gifts, Latin American relations and other ways of the world are tired, mess, suffer the criticism should be imposed. they only do is to win recognition on their own and reuse.
outside, whether farmers , distributors, or partners are treated equally, won their trust. growers say, and Huiyuan deal with the most assured, because they never seen what kind of IOUs. the bank said, and the Huiyuan deal with the insurance, because their most honest.
He had many hobbies, play, create, play a musical instrument hh obsession with making career, however he had to reluctantly part, now only two hobbies, one is learning to read, each every day late into the night; second study, each place, the local village orchards, supermarkets, beverage counters are he will go places. the vast forests and fertile land in the book gave him endless nutrition. his children say, you do not expect in the future the number of possessions from me, because that is the state, society, and you rely on their own struggle to break some world.
Zhu Xinli, the eldest daughter married, he just quietly put the two tables, two elderly friends and family out to dinner settle the matter, the rest all get together by the children themselves. son get married, many people know, have to Cougerenao not. but he put his own pocket more than 20 tables hosted the headquarters staff, gift not a penny.
people, once out of selfish desire, it will be another realm!
He admitted that competition in the market, but do not think that is the opponent, China's beverage market has great potential , instead of someone else all day wondering, as we work together, along with the China's national industry bigger and stronger drinks. So, Huiyuan has been working with many domestic and foreign counterparts to maintain good communication and business transactions, and Zhu Xinli I were hailed as the outstanding contribution to China's beverage industry entrepreneurs.
hard work, there are gains, there must be a return to pay. ten years of struggle, he has led for five consecutive years Huiyuan Beverage Industry in China among the 14 provinces and cities in the country than 20 modern factories, direct placement employees over people, hundreds of thousands of farmers, a large number of related businesses benefit.
ten years of struggle, Huiyuan has accumulated a variety of fruit and vegetable processing more than 500 million tons, more than 30 million farmers profit from export more than ten countries and regions, more than 20 million tons of concentrated juice, total sales revenue of 100 billion yuan turned over to state more than 10 billion yuan of various taxes.
Every time I see the long harvest season when the team get results, when I see the supermarket on the table filled with Huiyuan Juice, whenever that his staff to see the smiling faces of the waves when the spring is the most fun Zhu Xinli, The most exciting moment.
pay finally got his reward.
Huiyuan to do much, how long?
He has one goal: to be together and all the Huiyuan, toward the total sales revenue of over hundreds of billions of , pay taxes to the state's goal of forging ahead through billions!
he has one desire: to make the treatment of employees Huiyuan to catch up or exceed the level of the same industry, to the great contribution!
he has a quest: to one hundred percent of the Chinese people are one hundred percent natural fruit juice drink, and nutrition, health, Everyday!
these years, Huiyuan underdeveloped areas have been invested in the plant, If Shun Ping, Hebei, Shanxi youyu, Huanggang, Yanbian, Jilin, Shaanxi Xianyang, etc., all are to take into account social interests and business interests in the results.
Huiyuan to more than 20 modern factory led the country in more than 60 fruit vegetables, milk and other raw materials base for the planning, construction and development. Huiyuan year to digest than 100 million tons of fruits and vegetables, hundreds of millions of farmers to benefit from.
2004 Chinese New Year, Shanxi Youyu County authorities with the four groups cadres wind trek to Huiyuan, presented a theme of a tribute to the Huiyuan Zibianziyan literary programs. The county is a small county, poor county, is the seabuckthorn industry in 30 counties. Huiyuan settled youyu , the county 20 acres of sea buckthorn fruit has a way out, farmers have income, the factory became the local taxpayer. cadres are aware that their wages deep pockets filled with an .
Huiyuan Wanzhou citrus base is still under construction, but has a number of party and state leaders to go visit. This is because the Three Gorges migrants affects the hearts of people across the country ah! Huiyuan spending huge sums to build Asia's largest in Wanzhou million tons of citrus processing projects. has been completed the first phase of 30 million tons of citrus production line, twenty thousand acres of citrus seedling breeding center. all the project is completed, will allow hundreds of thousands of migrants along the Yangtze River and the farmers benefit from it. At the same time will be the Three Gorges reservoir of green, environmental protection, and make an important contribution to soil and water conservation. However, the Huiyuan now not only not profitable, but also inside each injection of funds, there is no point of a long-term strategic vision, not the such big-budget!
valuable is that Zhu Xinli, he knows a person's power is limited only by the Huiyuan, the entire society to pay attention to the ; three rural ; the situation becomes all the Huiyuan's group consciousness and behavior. He often continue to encourage their employees to understand the situation, understand agriculture, understand the business so that they clear to everyone that the value of the cause, where clearly the future of enterprises, personal goals clearly where, so the true sense of one mind.
start at the beginning, his childhood love of literature and art Zhu Xinli, has personally written a song people, so what's the difference? since leaving home, to want to do out of a kind! employees from thousands of eager anticipation
an ordinary entrepreneurs, gathered from a bunch of ordinary people, they did something no ordinary career. Many people are many times repeated the question: Huiyuan Development What is the secret? Zhu Xinli said that the development of Huiyuan has many reasons for this: the party's good policies, reform and opening up of the environment, community support, huge market potential hh but I am most proud of is our team tens of thousands of employees. is that they are my hope, their dedication to inspire me and support me. If you do not, I've let them down!
our employees, relying on staff, training staff, caring staff Zhu Xinli, the truth is where to do business. the staff is trained to useful material on their greatest love!
accomplishing the enterprise he has always advocated a learning organization where employees feel in here, head to school.
in Huiyuan , staff training centers, cultural centers, sports centers, and books and reading room offer a variety of types of training courses open year round to ensure that staff are more than twice each year of training. their contact with the Beijing Normal University, the University of done it enterprises in the. hundred employees is not manufactured door 圆了大学梦. The company has come up with hundreds of thousands of yuan to cadres, technicians, excellent staff sent abroad for study, learning, training talent. Huiyuan monthly marketing meeting The agenda is a constant training. deep learning atmosphere created a batch after batch of factory directors and managers, but also inspires young people continue to self-pressurized, self-taught.
He has consistently advocated the creation of a fair , fair and open competition environment for the staff there dry head.
Zhu Xinli often say: I am employing the principle is to give employees a fair competition, and show to the stage, let us enjoy the show, fancy, really to achieve those who can afford, the levels were so, Yongzhe. 80% of the current management of people is through competition for posts. from the President to the staff every month through debriefing and bottom-up performance evaluation to determine treatment , year-end through a comprehensive evaluation to determine whether to continue employment. He actively and personally involved in promoting various forms of dialogue, lectures, debates, the purpose is to bring hidden in the enthusiasm of employees dug out. a large number of employees is the use of these opportunities emerge, come to the fore, took the leading positions. Many people say: there is such a fair competitive environment, do not blame their inability to work.
Zhu Xinli, Huiyuan head: I'm finally heading out to do big juice
at 14:34 on February 1st, 2008 [I Laiyueliangju] [font size: medium and small]
of Beijing Morning Post: Zhou Zhihong
the face of competition, Zhu Xinli said: Therefore, I believe that we can succeed. yesterday, reporter, Dojo is Really?
Zhu Xinli: grains temple this business is very good, I'd been concerned about, after all, FMCG is the same thing, but the temple was not contacted with the grain.
Reporter: What have no other acquisition plans do?
Zhu Xinli: Currently still under study, we have been monographs on the juice market, do not want to deviate from the main business, even if the acquisition is carried out in this industry. Currently no decent fruit juice business, only a few a very small local brands, it is worth more than the acquisition.
Reporter: giant Coca-Cola and other companies are into the juice market, you worry you?
Zhu Xinli: I welcome them into a long time, Huiyuan not in the market are in a situation of competition, they came in, I was finally heading for the big to do big juice.
Reporter: You mean there is a sufficient response?
Zhu Xinli: If you do not open the door to capital markets I also hesitate to say so, but we have successfully listed, so I believe that we can succeed.
Huiyuan expansion food exports are greatly reduced, Huiyuan has not been affected?
Zhu Xinli: No, last year, Huiyuan export growth of 400%. I do not know this thing started, people told me of the following, reported that May was a month check four times in the past will once or twice a year, but we did not detect any problem. So health minister late last year over access to the U.S. when I told him, good business is not afraid of detection.
Reporter: There is currently nothing in the overseas market expansion plans?
Zhu Xinli: focus is the domestic market, Coca-Cola and other enterprises in the Chinese market competition, even to the Prince Group are crowded here, so I can not far away. Of course, conditions are ripe, when I will be considered.
Reporter: Are there any future plans in the export?
Zhu Xinli: exports are still concentrated fruit juice, pulp-based products will not be too much, because shipping is too high.
; I
Huiyuan's influence can not be replaced development in the most appropriate time to have the courage to give up equity. to sell a controlling interest, the still is my own business. My starting point is to allow enterprises to quickly develop opportunities for China's development can not be reproduced, I want to seize the opportunity have to accelerate the development, which is the decision of stock of the situation.
Reporter: If the last issue left for a controlling stake in Huiyuan, you will say you?
Zhu Xinli: Huiyuan even if I is not here today, I think I'd also a high-value managers. I care about is a personal capacity, if not controlling, influence in my Huiyuan no one can replace.
Reporter: What do you also sell shares?
Zhu Xinli: selling stock to better development, since the lack of funds for development do not, I still need to sell you?
juice Zhu Xinli, King: 16 years of only one thing
1 10 May, China Huiyuan Juice Group Ltd. (1886.HK) chairman Zhu Xinli, the group concluded in terms of the General Assembly in 2007, the company is a very important year in history. The first major event is worth recalling: February 23, China Huiyuan Juice Group Ltd. in successfully listed on Hong Kong Stock Exchange, IPO oversubscribed 937 times, the freezing of funds more than 2,300 billion HK dollars, Huiyuan juice into the history of Hong Kong Stock Exchange after the 4th largest over-subscribed and the freezing of the 5th largest shares of funds.
listed on the first day , Huiyuan's closing price the stock issue price higher than the upper limit of 66%.
listed Huiyuan, the real meaning into the ranks of international companies. Huiyuan's assets and capital to achieve a successful docking, brought together the world's more than 30,000 shareholders and substantial funds. Zhu Xinli, recalls the glory, still as a new industry of private enterprises in China can achieve such a tremendous sense of achievement.
Zhu Xinli said, not when the market is mostly working for ourselves, it does not matter how fast Huiyuan developed, president of an idea on it. But now, if Huiyuan not make the world more than 30,000 shareholders, investment value, the credibility of Chinese enterprises and entrepreneurs will be compromised. his heart naturally more of a responsibility, it is clear his shoulders.
from the county to do canning factory to the world
1992 years, resigned from the Shandong Yiyuan Zhu Xinli, deputy director of the Economic Commission, took over the county, a fruit canning factory. He asked the factory gates in the wall being made four characters: ?
Later, Zhu Xinli, a five-year long-term credit in the form of payment and compensation trade, the introduction of millions of dollars in recent German equipment. When some 20 German engineers and technicians to install the debugging, Zhu Xinli, described the first saw the shadow of the world. The only time a modern fruit juice production equipment and started a factory in this small town up and running constantly, the whole city Yiyuan boiling.
1993, the Zhu Xinli, has just produced with the golden apple juice concentrate, back the Shandong pancake, a person to a food exhibition in Munich, Germany. Despite the language barrier, he had no money to bring translated abroad. As is well equipped, advanced technology, product quality clearance, test samples brought by the Swiss businessman, very satisfied. Exhibition not over yet, he is a rewarding experience. Swiss aircraft company to send him to Lausanne, Switzerland received from Munich, Germany, signing the contract sent him to Frankfurt airport, boarded the plane to fly back to China. When landing Beijing Zhu Xinli, Switzerland the company's credit has been opened to his company's bank.
recalled those early days, Zhu Xinli, frankly, did not think the size they are today Huiyuan. Today, he is confident goal, it has been established from the characteristics with international. also depends on the vision of the major companies, teams and goals. The American vice president of strategy, brand vice president is the people of Taiwan, Hong Kong people, vice president of finance, chief financial officer is an Australian, is the vice president of research and development of China Agricultural University. listed, France, the United States, the Netherlands, Hong Kong investment in the four side into the formation of a more diverse board of directors Huiyuan for Huiyuan to bring a more international perspective, as well as higher quality corporate governance.
However, with the Huiyuan brand expansion and upgrading of influence, Zhu Xinli feel engaged in the cause from the whole of China and international market demand, the potential point of view, but more and more negligible.
r. However, the farmers planted fruit trees, the Government has no way to solve the fruit. to bear fruit. I saw a lot of fruit trees cut down in tears to let fruit rot in their own orchard. In this background, I founded the business. Now, Huiyuan fruit processing capacity of two million tons in , directly contributing to the millions of well-off farmers. Huiyuan acquisition of kiwifruit to 2007, for example, from the initial price of 0.4 yuan / kg rose to 3.0 yuan / kg, and ultimately goes as far as Hubei, Henan, Sichuan, Shanxi and Shaanxi are the acquisition of kiwifruit empty. You see, this is the greatest contribution to the farmers. not thinking of the glory of a successful entrepreneur, but how true that China's farmers laughed, he felt his mission, responsibility and market space than up, long way to go.
16 years only one thing < br> A decade ago, there were only one doing the Huiyuan juice. now, including Coca-Cola, Pepsi, including international brands have entered China's juice market. Zhu Xinli said: development of the market, but also to the consumers the opportunity to choose and compare. We believe that consumers can choose the best product, and Huiyuan was confident that both the quality, safety, taste or price, we are most competitive. And competition shows industry is maturing, with everyone so the market will expand. So I told our employees that the Huiyuan juice current market share of nearly 50% is not a big deal, the most important is that we To increase the share of 50% of the weight of our l r. Senba He composed
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